Anger at Sana Safinaz ad misses the forest for the trees

Man Off Track

On the subaltern voice:

Behind my office, there are these train tracks where this man has been sitting in the exact same position for nearly two months now. Whenever I look, he’s sitting there mumbling softly to himself. When I leave work around 6 p.m. he’s still there looking blankly at nothing in particular. I have all these questions that I have never asked him. Where do you eat? Do you sleep? What’s your story? Where is your family? What happens when the weather gets too hot? Why aren’t you going home? Do you have a home? It breaks my heart for a flicker of a second and then I look away.

There are millions in Karachi alone who exist in extreme poverty unable to afford a meal or shelter, victims of inexplicable violence, social injustice and structural inequality. Then there are those who exist as labour, as drivers, as cooks, as photocopy boys, as sweepers, as guards, as loaders. Employed but voiceless and invisible. Adding value and production in our society but whose lives and survival is mostly of little value and meaning. There are probably millions of stories they can tell. If they could speak. If they were allowed to speak. Even if they spoke, even if someone sat muted in protest outside your office every single day, what are the chances that you will pay heed and listen? Would you drive away like I do?

***

The coolie and the LV:

This ad campaign by high-end Pakistani designers Sana&Safinaz released recently caused a lot of indignation. The cause of these hurt sentiments is the stark juxtaposition of the extreme rich with the poor that they trample and climb on to become rich in the first place. The designers had chosen to advertise their clothes placing a glamorous, sexy model next to railway laborers who are carrying her Louis Vuitton luggage. The offense is the marketing campaign that was selected, not the economic inequality itself. The marketing executive would argue that it portrays reality and it wouldn’t be too far off the mark.

The fact is that textile owners have raked in millions in profit in the last 3 years by improving design and material but it hasn’t resulted in improved lives for the hundreds of thousands of cotton pickers, textile workers or paperboys diligently delivering design catalogs door-to-door. Why, just last summer 250.000 (!!) of textile workers marched and picketed in Faisalabad for better wages and managed to secure a 17% raise. Why aren’t these extraordinary sales and profits trickling down? A friend has documented the bloody reality of cotton pickers along with her thoughts on lawn in two parts here and here. She has documented in detail the dehumanizing conditions and near slavery cotton pickers including women workers are kept in.

The ire at the advertisement misses the point. It’s the proverbial forest and the trees. The anger needs to be redirected to the producers and the designers who refuse to share their millions with the very people who spend 16 hours a day ensuring the production is on time so that Junaid Jamshed can have his lawn exhibition in January instead of the usual March! If you must boycott Sana & Safinaz, you should also boycott Gul Ahmed, Junaid Jamshed, Al-Zohaib and the dozens of designers who are making big bucks while keeping wretched conditions in their textile mills.

The real tragedy is that there are many women who will buy multiple lawn suits  Rs 5000 and 7000 with zero regard to the women in Khairpur who stood in the blazing July sun picking cotton and live on Rs 50 a day. There is no moral superiority in being outraged at an advertisement if you cannot be outraged at the women who buy and wear these suits, the textile owners who enrich themselves and deny their workers decent wages and a safe working environment, and the violent economic injustice that is deeply embedded in our society.

***

Will provide wi-fi for food:

Meanwhile, in another part of the world, they are considering turning homeless people into wi-fi spots. Many have protested at using homeless people in such a way. Without going into that, I offer wise words from ZunguZungu that pretty much sum up what I’m trying to say but succinctly and eloquently:


Independence Day

A lot of well-intentioned, albeit far too emotional and
superficial, initiatives have come forth in the aftermath of
the worst floods to have hit Pakistan in the last two weeks.
Every day I get countless text messages, invites to Facebook
pages, groups, events and e-mails informing me about where
to donate and how to volunteer at relief efforts. All of this
very important and I hope that most of it eventually ends up
where it is needed the most.

But it’s not enough if the effect of future disasters is to be
mitigated. We cannot prevent earthquakes or floods but we
can strive towards a more equitable society that doesn’t
discriminate against the poorest sections when a disaster
hits.  A more forceful engagement with the state is required,
one that is marked more by political resistance and less by
emotional and reactionary philanthropy. A friend recently
conjectured that what Pakistan needs right now is a massive
class revolt but it’s not likely that it’s going to happen. Most
of us are content with donating just enough so our own
lifestyle goes unchanged and eventually leaving the affected
majority to its own misfortune to pick up the pieces. That is
enough to placate our conscious and ignore our guilt for
unchecked consumption and spending that goes on
uninterrupted. It is a masked hypocrisy that capitalism
necessitates.

Perhaps Žižek can explain this better.The Starbucks ‘ ethical ‘
coffee consumption example, in particular, is brilliant.

It’s almost nauseating to see how many people loved(sic) this
Ufone ad on the Independence Day
celebrations in Pakistan. One friend on Facebook even went
on
to say it was the most amazing ad he’d seen.

What ‘ azaadi ‘? Thank you for what? Exactly who has this
state benefitted? We’re not free in Pakistan. We’ve not been
free since we were colonised, and today we’re enslaved by the
hatred(s) we’ve internalised and the destructive capitalism
coupled with a militaristic rule that we’re learning to
worship. There is NOTHING romantic or glorious about the
partition. There is nothing independent about Pakistan
today.

Instead of proliferating these ridiculous ads that tug at the
nation’s heartstrings by blatantly using people with
disabilities, we should be talking more about the grassroots
victories that the working class underbelly of Pakistan is
achieving . A class revolt may not be in our future but let us
not delude ourselves with a farcical project that is Pakistan.

(This is probably my most indulgent and selfish post and I
can’t promise that it will read as coherently as it appears in
my mind.)


May Day! And The Deoxyribonucleic Hyperdimension

In honour of May Day today I am sharing some old school internet links that shaped, informed, transformed me in the early noughties when the world wide web was still in its nascent stages and we were still beginning to grasp all the fascinating ideas that lay out there.

Back in the day, I had literally Stumbled Upon this dingy corner of the web called deoxy.org. It had a familiar black background like most websites back then and the text was either in bright yellow or bright red. It had various categories labeled Anarchy, Revolutionary, Corporatism, Wage Slavery, Language and Drug Freedom (!) and quotes from Timothy Leary that kept geeky, curious teenagers like myself glued for hours. This was probably my first web resource for dangerous ideas that eventually led me to pick up many books from the local Sunday Bazaar in Karachi including Robert Anton Wilson, H.P. Lovecraft and even Marx.

I thought of deoxy after many years this morning in a bizarre stream of consciousness when I woke up. I looked it up and lo and behold!… it still exists. I’m not sure how much of it is still the same from days of the yore but it still looks pretty authentic although significantly changed. I don’t even know if it is a famous website or how many people know about it but it is something worth keeping in the dusty archives of your interwebs.

Here are some gems particularly for Labour Day that tickled my fancy:

1. The Abolition of Work

2. How Ethical is Work Ethic?

3. We Have To Dismantle This

4. The Psychopathology of Work

5. An Economic System Out of Control

“If you ever hear a fellow student say, “I’m not turned on politics,” give that student a history book because if you don’t turn on politics, down to the air you breathe, the water you drink, the racial profiling you detest, the health insurance many people don’t have, and on and on, If you don’t turn on politics, politics will turn on you in very disagreeable ways.” Ralph NaderOn The Stump

Pass it along on to your younger siblings and implant seeds of controversial ideas! Enjoy :)


What the Foucault?

“I often quote concepts, texts and phrases from Marx, but without feeling obliged to add the authenticating label of a footnote with a laudatory phrase to accompany the quotation. As long as one does that, one is regarded as someone who knows and reveres Marx, and will be suitably honoured in the so-called Marxist journals. But I quote Marx without saying so, without quotation marks, and because people are incapable of recognising Marx’s texts I am thought to be someone who doesn’t quote Marx. When a physicist writes a work of physics, does he feel it necessary to quote Newton and Einstein?”

Foucault, Michel 1980: Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (ed. C. Gordon). Brighton: Harvester.


Redefining Economics

Submitted to the Nottingham Economic Review

The underlying assumption that economic growth is necessarily good is so deeply entrenched in the dominant discourse that it rarely, if ever, is challenged. The logical explanation is that economic growth, measured in terms of percentage increase in the gross domestic product of nations, entails higher standards of living for all and almost always leads to social prosperity and material welfare. This again follows from the belief that more income buys more goods and services, and that is better for a consumer and subsequently, better for the economy. There is a shocking disregard of the consequences of growth to the environment and repercussions for local communities in the entire modern discourse.

A standard economic textbook takes words such as growth, consumption, globalization and markets at face value and defines them always in a positive light. This process of consistent socialization of modern values has proven to be a very palatable formula. It is hardly surprising then that students almost never question why consuming more goods is a sign of their social and material success. With such a dogmatic definition of growth at their disposal, it is nearly impossible to find economists who are not researching for ways to achieve growth. All of development economics is peppered with models, assumptions and conclusions that spell out ways to achieve more and more growth.

But what does growth mean in the post-modern context? We’re living in a world today where environmental collapse is not an impossibility, where human constructed paradigms of life are being continuously challenged and where it is slowly dawning upon us that we may have wreaked havoc upon nature with our selfish plundering. The more we expand our communities and increase our scales of production, the more we get out of touch with nature. Our factories are run with the objective of producing more, our stores are in business with the objective of selling more and more and more people wake up in the morning every day with the objective of making more money to be able to spend more in order to be able to consume more. More, more, more! Our desire for production and consumption has become so reckless and unrestrained that many have never contemplated how this could be affecting our lives, our societies and the environment.

The Story of Stuff is a 20 minute animated presentation by Annie Leonard available on the internet that takes a look at aspects of production and consumption that economists take for granted, namely extraction, distribution, use and disposal of goods. Annie refers to it as a linear system and points out that “we cannot live in a linear system in a finite planet indefinitely”. In the past three decades alone, one-thirds of our natural resources have been used up. It is interesting to observe that people cite developed economies such as UK and USA as examples of why growth is good and how increased incomes have led to improved standards of living. What we don’t realize is that if everybody in the world consumed at the levels of USA we will need 3 to 4 more planets. Economics treats the production and consumption cycle as grossly linear; one ending in disposal or waste. Goods and services are manufactured with obsolescence in mind. Is it surprising that the concept of waste is uniquely human? There is no other species in the world that produces waste that is not used by another organism productively.

Modern economists have treated the subject as a physical science rather than a social science by not studying it in the context of other disciplines. Economics has been stripped off its human side and measures the world by artificial concepts such as GDP and consumer utility. The contemporary economics discourse misunderstands the world in a way that is not only unrealistic but also dangerous.

Thankfully there have been some people who recognize the folly of our ways and call for urgent attention to the subject. In June of 2000, a group of economics students from Sorbonne University in France campaigned against the neoclassical version of economics being taught and practised today. Their petition labelled economics as becoming “highly dogmatic, obsessed with imaginary worlds, and treating mathematical formalization and logic as ends in themselves”. The alternative they sought was a discipline that focused less on mathematical models and more on combined learning with other disciplines such as ethics, feminism, and ecology. The “invisible hand”, they claimed, was not really doing a good job of allocating scarce resources efficiently but worked to deplete resources such as oil and coal rapidly. For instance, feminists argue against the validity of GDP as a measure of prosperity when it doesn’t take into account invisible labour or unpaid work done by millions of women in households in rural areas everywhere.

Some critics of neoclassical economics argue against the notion of a rational consumer making decisions based on pure rationality. They say that this theoretical self-interested everyman is a gross misrepresentation of human nature which is more complicated when it comes to ideas such as philanthropy or impulsivity. Drawing on the earlier comment on ethics in economics, some post-autistic economists formally incorporate moral values in preferences affecting utility or welfare and analogize norms of society to budget constraints because norms also impose limits on behaviour. Historically in the Western governments, by aligning themselves with such schools of thought that promoted free markets and trade liberalization, policies were implemented that have created wider gaps between the rich and poor countries. International organizations such as the World Bank or the IMF have served as purveyors of these misleading paradigms.

Herman Daly is one such economist who has been ostracized from his academic fraternity because he doesn’t “worship at the altar of unlimited growth”. He believes that one of the main problems with economists today is that “they think that the only way to solve environmental problems is to get richer and don’t consider for a minute that growth may cost more than it’s worth.” Referring to John Stuart Mill’s steady-state model he champions a steady-state economy where production and consumption are linked with the ecosystem’s capacity to accommodate humans without falling into peril itself.

There are many examples of such economists who are calling for a shift in the paradigm by looking at alternative ways to study and practice economics. By redefining economics to address social and environmental costs of production and consumption, these mavericks may steer the discipline towards a more realistic and socially just direction.


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